Find the exhibits with all the following properties:

faux web sites blogs
e-mail, to and/or from "in-game" characters exploration
video downloads chat or instant messaging
audio downloads social networking
phone or voicemail simple interactive games

Search advice:

  • Video downloads: Other than movie trailer and production clips, that is.

  • Exploration: Site components that show the visitor what the world characterized by the movie or other product would be like. Something like a faux web site, but smaller-scale, and often built as part of a regular promotional site.

  • Social networking: Web-based services for tracking and developing personal relationships; e.g., Friendster and Orkut.

  • Simple interactive games: Simple games, usually Flash-based, that are themed around the product being promoted. Maybe a "target practice" game for a war movie or an "escape" game for a spy movie. (Personal note: I usually don't consider these particularly immersive and so am not spending much time on them, but they show up on a lot of sites, so they're worth mentioning.)