Buy the DVD:
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Buy the (sequel) soundtrack at iTunes:
Blair Witch Project
So, looking back over all these years, why did the Blair Witch site work out so well?
- Novelty. Of course. Nothing like this had really been done before, and so the campaign got a lot of attention from both informal, word-of-mouth sources and explicit press coverage about the site.
- Good use of media. There are lots of different kinds of things on the site -- text, images, sound bites, movies -- and they're used effectively to emphasize different aspects of the story. Remember that broadband was not as widely available as it is today, so having some relatively low-bandwidth content was a good idea, or even a necessity.
- Good organization via the Witch timeline. There's a lot of stuff on the site, and the timeline is a good way to help visitors structure their exploration of it. It encourages return visits -- always a good thing -- by giving visitors an easy way to note what they've seen and what they haven't.
- Bite-sized pieces. You don't have to absorb the whole thing to get something out of it. Rather, you can drop into a single point in the site, look around, and get some immediate value. Of course, that small, easily-digestible bit may be the part that makes you want to stay around and explore more. In comparison to the AI event, it's worth noting that Blair Witch achieved its success while remaining conceptually simple -- you could enjoy exploring the site without getting caught up in intentionally-complex puzzles.
- Good story flow. The story told on the site hooks up very nicely with the story told in the movie. The Witch's history is an ongoing one, and so it seems only natural that your "study" of the Witch should move from the archival content on the web to the filmed coverage of the movie.